Welcome to the vibrant city of Atlanta, Georgia – a place where history meets modernity, and Southern hospitality intertwines with urban energy.  People frequently refer to Atlanta, Georgia, by nicknames such as “ATL” or “The Big Peach.” Whether you’re considering a move to Atlanta or have recently become a resident, you’ll quickly find there’s so much more to this city than the Georgia Aquarium and World of Coca-Cola.

The city is full of vibrant culture, international flavors, and historic neighborhoods to explore. Known for its southern charm, diverse culture, and bustling economy, Atlanta has a lot to offer newcomers.  Boasting decades of rich history, a soaring job growth rate, and sought-after neighborhoods, Atlanta, GA, is becoming a magnet for thousands of new residents. Whether you’re a family, filmmaker, or young entrepreneur, the vibrant Southern city’s appeal lies in its lush green spaces, award-winning restaurants, and a cultural tapestry shaped by its extensive past.

Explosive Population Growth

Atlanta’s recent track record showcases its rapid expansion, making it one of the nation’s fastest-growing metro areas.  This metro area is home to more than 6 million people, making it the seventh most populous metro region in the United States.  However, about 5.5 million live in the suburbs around the city of Atlanta.  Inside the city limits of Atlanta there are approximately 550,000 residents.  The Atlanta Regional Commission (ARC) projects an addition of 2.5 million people to the 10-county metro area by 2040. The city’s current population is expected to more than double, adding half a million new residents within the city limits.

Economic Landscape

Atlanta holds widespread recognition as the business hub of the Southeast.  The city hosts the headquarters of corporate giants like Coca-Cola, CNN, and Home Depot.  Atlanta stands out as a prime destination for young professionals embarking on their careers, particularly for entrepreneurs, tech professionals, artists and creatives. The city’s economy is set for substantial growth, projecting to add 1.5 million jobs by 2040.  Atlanta’s job market is diverse and robust, offering opportunities across various sectors.

Technology – Atlanta proudly stands as a flourishing tech hub. It is home to Google, IBM and Microsoft.  The Atlanta Tech Village, counted among the nation’s largest, hosts over 300 startups. The Georgia Department of Economic Development gives Atlanta the title of  “Entrepreneur Friendly” because of the  welcoming environment for startups and innovation.

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Atlanta Tech Village


Health and Wellness- Surprisingly, hospitals maintain their status as the primary employers in Atlanta. The Emory Healthcare system, affiliated with Emory University, alone employs tens of thousands of individuals in the city. Noteworthy medical institutions in the area comprise Northside Hospital, Piedmont Hospital, and Children’s Healthcare of Atlanta.

Atlanta’s commitment to health and wellness goes beyond its vibrant fitness and recreation sector. The city prides itself with a variety of gyms, wellness centers, and recreational facilities, each employing a dedicated workforce.

Hollywood of the South – In 2008 the Georgia Governor at that time signed a generous tax incentive for film productions. Since then the film industry has grown rapidly making Atlanta the Hollywood of the South. In 2022, Metro Atlanta Chamber reported an influx of over $4.4 billion in direct spending from film productions.   This has resulted in the creation of numerous jobs including a variety of crew and staff positions.  Furthermore, the metro area currently hosts more than three million square feet of sound stages dedicated to film and television production, a number expected to more than double by 2024, heralding numerous opportunities on the horizon.

Tyler Perry acquired a 330-acre lot in 2015, situated in the heart of Atlanta on the historic grounds of the former Fort McPherson army base. This major motion picture studio, counted among the largest production facilities in the country, features forty buildings listed on the National Register of Historic Places, twelve purpose-built sound stages, 200 acres of green space, and a diverse back lot. Recognized as Tyler Perry Studios Fort McPherson, this marks the fourth expansion in the lineage of the multi-talented writer, actor, producer, director, and philanthropist’s creative empire.  Tyler Perry Studios have created many employment opportunities for locals.

Music –Don’t overlook the vibrant music scene! Atlanta holds the title of the “hip-hop center of gravity,” where numerous top-selling artists launched their careers. Similar to Hollywood’s allure for aspiring actors, many budding musicians flock to Atlanta with hopes of achieving success in the music industry. This translates to a wealth of up-and-coming artists, ensuring that music enthusiasts will find no shortage of talent in Atlanta!

Housing Market

Residing in Atlanta requires an understanding of the ITP versus OTP dynamic.  This distinction often prompts residents to choose sides.  ITP, shorthand for “inside the perimeter,” encompasses everything within the confines of I-285.  On the flip side, OTP refers to “outside of the perimeter,” highlighting the suburban areas lying beyond the I-285 boundary.

Diversity characterizes Atlanta’s rental landscape, with studio apartments averaging approximately $1,662 and two-bedroom apartments at around $2,487. This broad range caters to diverse budgets and living preferences.

Geographical disparities play a role, with certain areas like Northeast Atlanta commanding higher rents. In these locales, one-bedroom apartments, for instance, average around $2,187, highlighting the city’s varied rental offerings.

Examining overall rental trends, a noticeable decrease in prices suggests a move towards enhanced affordability. This shift positions Atlanta as an increasingly appealing destination for renters on a budget, reflecting the city’s evolving rental dynamics.

Atlanta provides an attractive housing market, featuring homes on spacious lots and reasonable building costs.  The city’s ample green spaces contribute to a pleasant living environment amid its urban setting.


Atlanta, Georgia boasts a diverse tapestry of neighborhoods, each with its own unique charm and character.  Whether you’re drawn to the historic charm of older neighborhoods or the contemporary vibes of newly developed areas, Atlanta’s diverse neighborhoods cater to a wide range of lifestyles and preferences.

Inside the Perimeter (ITP)- 

Living inside the perimeter gives you a shorter commute to downtown, close access to a great culinary scene, parks, museums and a vibrant night life. There are many neighborhoods that offer something to people who crave the city life.

In the heart of Atlanta’s cultural scene is Midtown a neighborhood that offers condos, high rises and single family homes.  The average price of a home in Midtown is on the higher end commanding  $353 per square foot.

Little Five Points (L5P)  known for its bohemian spirit, is a haven for artists, musicians, and free spirits. Vintage shops, quirky boutiques, and eclectic street art characterize this unique neighborhood. L5P is a cultural melting pot, offering a diverse array of dining options, live music venues, and a laid-back atmosphere that resonates with those seeking an alternative lifestyle.

Buckhead, often referred to as the “Beverly Hills of the South,” is synonymous with upscale living, high-end shopping, and luxury dining. With its affluent residential areas, thriving business district, and iconic landmarks like the Atlanta History Center, Buckhead attracts those who appreciate the finer things in life.

Cabbagetown is home to a unique mix of families, singles, young couples, artists, and corporate executives.  This charming neighborhood, has a selection of condos, amazing renovated bungalows, town homes and apartments.  Living close to the Atlanta BeltLine and Krog Street Market is a lifestyle that seamlessly combines urban energy with community charm.

West End stands as a distinctive urban community designated as one of Atlanta’s Historic Districts.  Surprisingly affordable in comparison to other historic neighborhoods in Atlanta, West End’s commercial district presents significant growth opportunities for both emerging and established businesses

Outside the Perimeter (OTP) –

Step into a realm where cityscapes fade into green landscapes, and the hustle and bustle of urban life gives way to a more serene pace. Living outside the perimeter of Atlanta, Georgia, offers a refreshing departure from the ordinary that you may find more affordable.

Marietta is just 15 miles northwest of Atlanta, holds its own as a city that offers a little bit of everything.  From elegant Victorian homes to cozy bungalows, the housing options are as diverse as the city itself.  The downtown square offers trendy condos for a unique living experience.

Alpharetta is situated 28 miles north of Atlanta in North Fulton county.  This city is desirable for its excellent housing and outstanding schools.  Alpharetta offers a diverse array of housing options, including single-family homes, townhouses, and apartments. Single-family homes often come with spacious yards and a suburban feel, while townhouses provide a balance between space and maintenance. Apartments are popular for those seeking a more low-maintenance lifestyle.

Sandy Springs is located just outside of the perimeter that offers affluent neighborhoods and gated communities. These areas often feature luxurious single-family homes with expansive yards, high-end amenities, and a strong sense of community.  However there are also more affordable housing options available. Condos, town homes and apartments offer a mix of housing choices that cater to different budgets.

Navigating Traffic and Public Transportation

Atlanta is known for its traffic, but with proper planning and understanding of the city’s transportation options, you can navigate the streets efficiently. Get familiar with MARTA, Atlanta’s public transportation system, and explore alternative routes to avoid rush hour congestion. Investing in a reliable navigation app can also be a game-changer for stress-free commuting.

Recreation and Lush Green Spaces

The Atlanta Beltline – Atlanta’s most iconic feature, transforming disused rail lines into 33 miles of walking and biking paths. When you  explore its diverse neighborhoods, public art, parks, and events, you’ll find yourself immersed in the unique spirit of the city.  Grab your bike or lace up your walking shoes to experience the art and culture throughout the beltline.

Piedmont Park – Spread across 189 acres, Piedmont Park offers a vast canvas of greenery for outdoor enthusiasts. Joggers, cyclists, and picnickers alike are drawn to its well-maintained trails, expansive lawns, and recreational facilities. Additionally, there is a dog park, a lake stocked for fishing, a skate park, as well as soccer fields and basketball courts.  In the summer the outdoor pool and splash pads are open to combat the heat.

Chastain Memorial Park – The largest city in Atlanta, GA.  It is a sprawling 268-acre park near the northern edge of the city.   There are jogging and bike paths, a golf course, tennis courts and a swimming pool.  Music lovers can enjoy their favorite artists in the outdoor Amphitheater.  Horse lovers will enjoy the Chastain Horse Park where riding lessons, summer camps and therapeutic riding are available.

Chattahoochee River National Recreation Area – 48 miles of river spanning four metro Atlanta counties with waters calm enough for canoeing, tubing, and other water sports. The southernmost trout river in the country, the Chattahoochee is stocked with trout, bass, catfish and 20 other species of fish.  There are paths open to cyclists and pedestrians that can take you to historic sites and ruins.

Culinary Delights

Atlanta serves up a delectable array of flavors that cater to every palate.  Discover hidden gems that serve up southern comforts and soulful flavors.  Atlanta is a melting pot of cultures, and its restaurant scene reflects this diversity. Explore the city’s international culinary offerings, from authentic Ethiopian cuisine in Little Five Points to vibrant Mexican flavors in Midtown. The farm-to-table movement has taken root in Atlanta, with many restaurants sourcing ingredients locally to create fresh, seasonal menus. Indulge in dishes crafted from the finest produce, meats, and dairy from nearby farms, fostering a connection between the plate and the land.  Furthermore, there are many fine dining restaurants that are worth the splurge.


As the sun sets below the horizon, Atlanta comes alive with the vibrant energy of its live music venues, bars, lounges, and clubs. Renowned for its peaches and Southern charm, the city undergoes a captivating transformation.

Atlanta, hailed as the hip-hop capital, becomes a hotspot for celebrity encounters, top-notch DJs, and exclusive VIP spaces. Experience an elevated night out at downtown rooftop hotel bars, indulging in exquisite signature cocktails crafted by celebrated mixologists, all accompanied by the enchanting sounds of live music.

Moving to Atlanta offers a chance to embrace a new lifestyle enriched with southern charm, cultural diversity, and exciting opportunities. By understanding the nuances of the city, exploring its neighborhoods, and immersing yourself in the local culture, you’ll find that Atlanta has a lot to offer for those seeking a fresh start in the heart of Georgia. Get ready to embark on an incredible journey as you make Atlanta your new home.

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